The First Detailed Information on “HARAJUKU KAWAii FES 2013” Revealed!

The First Detailed Information on “HARAJUKU KAWAii FES 2013” Revealed!

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The first lineup of participating artists for “HARAJUKU KAWAii FES 2013”, a free large-scale event that involves whole Harajuku town for 2 days (Oct 5 & Oct 6) has been revealed!

Lots of fantastic artists will make appearances in the 2nd annual festival following the last year.
Especially worldwide HARAJUKU icon Kyary Pamyu Pamyu, but also popular girls band with 4 amatur models Silent Silen, 4 girls band known as their fantasic and alternative rock sound Negoto, up-and-coming girls band breaking common sense with their awesome performance skill and its presence Akai Koen, and more artists will enliven the festival!

Furthermore, popular Aomoji-kei models such as Shiho Takechi, Rina Tanaka, Fumiko Aoyagi and Natsume Mito will also make appearances.
There will be fashion shows on a stage called “Magazine Stage”, the shows will be collaborated with magazines such as HR, KERA, Zipper, CHOKi CHOKi, CHOKi CHOKi girls, FRUiTS, mer and Used Mix.

Moreover, a key visual art produced by Sebastian Masuda, who is the leading person of Kawaii culture, has been also revealed!


Mr. Masuda commented about the visual, “This time, I took a exclusive picture for ‘HARAJUKU KAWAii!!’ from his visual work series ‘Colorful Rebellion.’ Please enjoy the real atmosphere in 2013’s Harajuku, such as freedom, uniqueness and edginess. It may be described such as Sparkly, Fluffy, and Spicy.

Now, you can access the all area of HARAJUKU KAWAii! FES 2013 for free!
All you have to do is go to “HARAJUKU KAWAii!! STYLE” official website, sign up for a free membership and fill an application form!
This large-scale festival will bring all Harajuku’s Kawaii culture together.
More and more lineup and detailed information to be announced soon, so stay tuned!


Dates: Sat 5 & Sun 6 October 2013
Locations: Whole Harajuku area (Main venues: Laforet Museum, Quest Hall, Astro Hall and others!)
Entry fee: Free
Content: Fashion shows, live music, talk shows, etc.

How to join this festival
You can get a free digital ticket by registering yourself for a free membership on “HARAJUKU KAWAii!! STYLE” official website and fill out an application form.
*Existing HKS members will only need to fill out an application form!

You can apply for a free entry here :

Participating Artists
MC: NEEKO / Takuya Hoshino and more!!!

Artists: Akai Koen / Kyary Pamyu Pamyu / Natsuko Kondo / Silent Siren / DISACODE / TEMPURA KIDZ / Shiho Nanba / Negoto / NEKO PUNCH / Hanae / PAGE / Una and more!!!
Models: AKIRA / Fumiko Aoyagi / Natsumi Akazawa / Apochi / Misa Kimura / Saki Sato / Saki Shibata / Hikari Shibata / Ayumi Seto / Shiho Takechi / Rina Tanaka / Asaka Taniguchi / Kurumi Nakada / Natsume Mito / Anna Yano / Yura / YuRi and more!!!

HR / KERA / Zipper / CHOKi CHOKi / CHOKi CHOKi girls / FRUiTS / mer / Used Mix and more!!!

HARAJUKU KAWAii!! FES 2013 Official Website :

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