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E-girls Reveal the MV for their Upcoming Single “Diamond Only”
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E-girls have collaborated with the fashion brand Samantha Thavasa, releasing the music video for their new single, “Diamond Only” to go along with the brands’ new commercial!
Last Year, Shuka Fujii, Harumi Sato, Kaede, and Karen Fujii were selected as Samantha Muse All Stars. The collaboration materialized from the idea of fusing fashion and music to create a, “new whirlwind sensation.”
One highlight is the “going out” dance woven into going out preparations like makeup. In the commercial, the band’s 29 members dancing figures while carrying pink, yellow, and white Samantha Thavasa bags leave a big impact.
The band leader Aya proclaimed confidently, “We were fixated on capturing angles and dance moves that would showcase the beautiful bags. it was difficult to get everyone in sync, but the dance looks very cute and the bags are so beautiful. Definitely a must-see.”
“Diamond Only,” is the groups’ first song of this year.
“The song has a very strong emotional pull. When we met Hiro (CEO of LDH) I remember him telling us that, ‘You are all glittering gems.'” Everyone is a diamond in the rough, I want everyone to believe they have a sparkle, to keep polishing themselves, and let their true sparkle shine,” she continued enthusiastically.
“Diamond Only” will be released on February 26.
Check out the MV below!
Diamond Only / Music Video
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