Samurai! Fujiyama! Idol! ASOBISYSTEM and Idol Yokocho Launches New Label FUJIYAMA PROJECT JAPAN!

| HARAJUKU KAWAii!! | Posted by Kai Okudara on May.12.2015

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ASOBISYSTEM, the company that brought us CAPSULE, Kyary Pamyu Pamyu, TEMPURA KIDZ, and Natsume Mito has joined forces with Idol Yokocho, one of the pillars of the idol scene in Japan, to form a new idol specialty label named FUJIYAMA PROJECT JAPAN in their quest to expand the reach of Japanese girls’ culture. The first groups to be signed to this new label are Lovely★DOLL, Yamaguchi Kassei Gakuen, and Niji no Conquistador!

FUJIYAMA PROJECT JAPAN Logotype

Formed in 2011, Lovely★DOLL was the first group from Arc Jewel which includes: Doll☆Elements, Ange☆Reve, Luce Twinkle Wink☆, and Stella☆Beats. Recently they have undergone some changes with the graduation of 2nd generation leader Yuki Iwasaki and the addition of 4 new members. Lovely★DOLL’s first single on FUJIYAMA PROJECT JAPAN will be “Calendar Girl” (release date: July 21).

Lovely★DOLL

Yamaguchi Kassei Gakuen was also formed in 2011 and has been steadily gaining fans from all over Japan and the rest of the world while maintaining strong ties to their rural prefecture. Yamaguchi Kassei Gakuen’s first single on FUJIYAMA PROJECT JAPAN will be “PARADOX” (release date: July 28).

Yamaguchi Kassei Gakuen

Born from the online illustrator community pixiv’s Tsuku-dol! Project in 2014, Niji no Conquistador has exploded onto the idol scene with music by Hyadain, choreography by Natsumi Takenaka (PASSPO☆, Yumemiru Adolescence, UPUPGIRLS (KARI), predia), and many other noted collaborators. Niji no Conquistador’s first single on FUJIYAMA PROJECT JAPAN will be “The☆Uchouten Summer!!” (release date: August 25) and as usual, will be released in 8 different versions.