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Discover the value of Earth and the joy of mobility through PES Project by TOYOTA x STUDIO4°C!
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PES (Peace Eco Smile) is a team project of TOYOTA and STUDIO4°C, a famous creators’ group of experts in high-quality visual design.
Human evolution is represented by the history of mobility. Cars bring our mobility to life, and yet all too often, everyone talks about the complicated technological aspects of automobiles rather than just the joy of mobility. TOYOTA has discovered the “TOY” in its own corporate name as the origin of lively and cheerful joy. Then, as part of ToyToyota projects aimed at spreading the joy of mobility, TOYOTA and STUDIO4ºC, a leading Japanese animation studio, have together created an animation series, PES (Peace Eco Smile), following a curious alien exploring the joy of driving and the importance of safety.
In 2013 as a new “NEXT GENERATION”, PES is producing creative animated works in the basis of the theme “Environmental Integration” (which includes conservation of the environment, caution for energy problem and the idea of ecology to realize the sustainable society where people can live with nature and society harmoniously). Every director of these works is unique but the theme they want to convey is the same with PES.
Through the animated works, PES hopes to convey these messages, globally, though out all generations, especially to art loving people.
The special PES website: http://www.toytoyota.com/pes/en/
PES official YouTube channel : https://www.youtube.com/user/toytoyotaPES
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