Event Report : TOYOTA X STUDIO4C presents “PES” “PES NEXT GENERATION LIVE!”
(c) Getty Images for Toyota
Music Event “PES NEXT GENERATION LIVE! TOYOTA X STUDIO4C Meets ANA” with Popular J-Pop Artists Ends in Great Success!
Toyota Motor Sales & Marketing (TMSM) held on July 6 the music event “PES NEXT GENERATION LIVE! TOYOTA X STUDIO4C meets ANA” at the JAPAN EXPO event stage, which every year generates a huge buzz, featuring concerts and talk by internationally popular music artists, and a grand prize lottery.
Internationally popular J-pop artists took to the stage at the J.E. Live House, a major highlight of the annual Japan Expo drawing 8,000 visitors. It featured Una — set to make her big break this year — and also unveiled music collaboration as part of the PES project, along with May’n (http://mayn.jp/en/?_x_=p), NIGHTMARE (http://avex.jp/nightmare/), Urbangarde (http://www.youtube.com/user/urbangarde) and others with overseas followings creating a real buzz with Japanophile French audiences. The concert event also featured a massive lottery draw with luxury prizes.
Appearing: Una, NIGHTMARE, May’n, Urbangarde, Natsuko Aso, SUZUKA, Caroline Segarra and AOP
TMSM is exhibiting PES (Peace Eco Smile), an original animation produced in collaboration with Studio4C, at “Japan Expo 14th Impact”, the largest Japan trade fair in Europe held from July 4 to 7, 2013.
TMSM is considering how to make “a future that everyone wants” through ToyToyota Project content, events and brand appeal. The new energy for this lies in the movable hearts and curiosity of humanity, and the source of which is film and music. With this in mind, it has been producing new animation films and music videos. This output is not merely digital, but is communicated through real-world events as well, and accordingly TMSM is collaborating in a range of forms — with people, things and places — broadcasting its message through organic joint participation.
Photo Gallery (c) Getty Images for Toyota
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