HKT48 and Keyakizaka46 Face Off in a Gum Fight for Commercial Supremacy!
HKT48 and Keyakizaka46 met up in Tokyo on October 11, 2016 to announce the launch of a new campaign for Lotte’s lineup of chewing gum. Rino Sashihara, Meru Tashima, Mio Tomonaga, Natsumi Matsuoka, and Hana Matsuoka represented HKT48 and Manaka Shida, Yuka Sugai, Miyu Suzumoto, Yurina Hirate, Rika Watanabe, and Risa Watanabe appeared on behalf of Keyakizaka46.
The campaign titled Tsubuyaki CM Grand Prix would use Twitter to collect ideas from fans of both groups to make 100 different commercials in several categories. Additionally, fans would be able to “push” their favorite commercials on the Lotte website during the promotion period.
After both groups made their way to the stage and introduced themselves, 2 of the 100 commercials planned for the campaign were revealed. Rino Sashihara’s commercial for Fruito which was made to show off her cuteness (可愛い kawaii) was shown first.
Sashihara expressed her surprise at how it turned out because it seemed kind of strange that they were just filming her chewing gum in slow motion. She added that even though it was filmed in Meguro, the set made it look like a big US city. Hana Matsuoka thought that it was “interesting”, especially the part where Sashihara mouthed the product name at the end.
Next was Yurina Hirate’s commercial for Xylitol showing her as a refreshing (爽やか sawayaka) and cool male student in a school uniform.
Hirate’s first danso (crossdressing as a male) experience won praise for how cool it made her look. Manaka Shida shared that she particularly loved the final pose.
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