Unveiling “Sexy” and “Kawaii” Of Erotic Japanese Girls From The Magazine “ar”!

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Unveiling “Sexy” and “Kawaii” Of Erotic Japanese Girls From The Magazine “ar”!

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The biggest fashion trend of 2015 was definitely “Ofero“. This is a created word from the word pheromones, meaning pure and sexy. The Hangover makeup (previous article: )look helped to create the perfect Ofero face with wet looking hair and blush. The sexy look for Japanese girls still continues to be popular with the push of the magazine “ar“.


“ar” is a magazine with a subtitle saying “Our Favorites are Kawaii Ero”. I can understand that something cute can be sexy at the same time, but this new notion of the types of sexy is a new trend. The most popular is not the ones that are obviously sexy but the ones that are cute sexy( as in the cute as an adjective of sexy ).  Well, let me introduce what is inside this magazine.


The cover for this month is our beloved Paruru! On the bottom has the words “YOU ARE SO SEXY“. Yeah, as if you’ve actually met me. Such Japanese English. But Paruru is cute as always so I think everythings ok.


Here is the table of contents. Within the featured articles section, they just have to use the word “sexy” so many times! They used the word sexy (along with any other word used for saying sexy) 10 times within the 10 featured article titles and subtitles. Maybe a bit overdoing it?


Here are some super “poetic” lines(floating blocks) with captions on the side of pictures.

“Weapons of Love= Little Devil × BABY ÷ Sex Appeal”
I’ve gone through education of Mathematics but I can’t solve this philosophical formula….

“I wear tights because I want you to look at my legs”
*cough cough* sl*t going through! *cough cough*

There are other articles like “MISS SEXY Contest”. In this article, they introduce 7 types of sexy girls and how to create that look. There is the rabbit face, actress face, returnee face, goodie girl face, model face, prom queen face, softener face. So, as you can tell, basically any kind of girl can become sexy just by adding a few touches, and each girl is very cute.


What surprised me is that, I had the image of “ar” saying sexy the whole time, yet as I looked through the pages, there were completely normal articles too. There were brand tie-up articles, no gender look fashion (previous article:, and so on. Every now and then, the haunting word “sexy” shows up.

It also uses a lot of  onomatopoeia, helping to create the whole “fluffy and cute” image of the magazine.

There was another word that bothered me: “Mesu Girl“. Mesu is a word meaning “female”. However this “female” is only used for the sexual divisions between animals. Its also like saying ATM Machine (repeating the same meaning!).


Throughout the whole magazine, it was overall very normal, compared to the image of the “magazine for sexually frustrated girls”. However, there were many floating blocks that would make you think, that maybe, its true that all these girls want to do is have sex. Maybe the image of the quiet, pure, walking 3 steps behind you kind of Japanese girl is old, cute and sexy assertive girls are whom create the Japanese kawaii culture today.


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Uni student. Grew up in Chicago. Always seeking ways to escape to the 2 or 2.5 dimensional world.

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