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Asadora: The Birth of Heroines in Japan’s Serial Morning Dramas
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NHK’s super popular morning drama “Ama-chan” will be aired in Taiwan from November and in Thailand from next February!
“Ama-chan,” based on the story of northern Japan, has been a big domestic hit this year. A pet phrase of the heroine “JE JE JE“, used in northern dialects to show surprise, became a social phenomenon. The drama achieved average domestic viewing figures of 20.6%, it marked the highest average for a morning serial drama in a decade.
In Japan, “Ama-chan” started on April 1, 2013, and was broadcast until September 28, 2013. It was scripted by Kankuro Kudo and starred Rena Nōnen as Aki Amano, a high-school girl from Tokyo who moves to the Sanriku Coast in the Tohoku region to become a traditional female diver “ama.”
However, she takes part in a local idol group, then returns to Tokyo to try to become a real idol. After that, she finally returns to Tohoku to help revitalize the area after the Great East Japan Earthquake.
NHK Enterprises Inc, which distributes NHK programs overseas, concluded acquisition contracts with Videoland Television Network, the primary satellite television provider in Taiwan, and TrueVisions, cable satellite television operator in Thailand.
The broadcasts will be the first time that “Ama-chan” has been screened in Asia. The program has been available since June on a cable network television station in Hawaii, with English subtitles, and is targeted at local people of Japanese descent.
NHK said it will continue to promote “Ama-chan” to other foreign markets and the corporation hopes the series can be enjoyed by more foreign viewers.
In addition, an up-and-coming idol group Babyraids’ “Koyomi no Ue dewa December” also became a hot topic due to “Ama-chan.” The song was used as a hit tune of the fictional idol group “Ameyoko Jogakuen Geino Course” (in short “AmeJo”).
In the drama, “Koyomi no Ue dewa December” became a million seller. The heroine, “Aki”, also sings this song as a member of AmeJo’s sister group “GMT46″. The lyrics were written by scriptwriter Kudo Kankuro himself.
Everyone in Taiwan and Thailand, stay tuned to “Ama-chan” that so many of Japanese enjoyed this year! It’s worth checking out!
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