Sickness Gets Worse! Zenbu Kimi no Sei da Reveals MV for “Shit End Placebo”

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Sickness Gets Worse! Zenbu Kimi no Sei da Reveals MV for “Shit End Placebo”

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Yami Kawaii idol group Zenbu Kimi no Sei da has released MV for their second digital single “ShitEnd Placebo”(release date: August 12th).

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It seems that the video mainly deals with “death”, as all the members wear white dresses as spirits are often depicted in Japan, and man who has been painted white to appear dead is licked and bitten by the members of Zenkimi, as if they are vampires or zombies!

As the official release for the video reads, “this is THE ‘Yami Kawaii'”, the girls are cute but, sometimes the scenes are disturbing, but you cannot look away, right? It’s kind of like how people can become fascinated with tragedies or the deaths of celebrities, or how when there is an accident, people slow down to look at it? Some of the imagery is reminiscent of  BiS’s MVs, like BiSimulation.

By the way, beautiful girls in dirty water is sometimes described as yami kawaii situation, for example, yami kawaii fashion magazine “LARME” used the photo of the three girls in the lake.  shit-end-plasibo-mv-02

This is just the beginning of Zenbu Kimi no Sei da as it is their second single. What comes next? How can they become more sick (yami)?  Wait and see!

Related link
Zenbu Kimi no Sei da official site :
Zenbu Kimi no Sei da Twitter :

Buy it on iTunes
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Been working in girls’ fashion magazines for a long time and am now the chief editor of Tokyo Girls’ Update. I have more expertise in Japanese teen fashion than anyone else (probably)! I’m a huge fan of the Revolutionary Girl Utena and Bakemonogatari animes.

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