Porter Robinson and Madeon Releases the Anime MV for “Shelter The Animation”
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One of the most popular electronic DJ and producer, Porter Robinson produced the latest music video “Shelter The Animation” with the Japanese Animation studio, A-1 Pictures, for his collaborative track with popular French electronic artist Madeon, “Shelter.” The music clip was directed by Toshifumi Akai, the acclaimed director who was in charge of recent popular titles such as “Magi” and “Sound of the Sky.”
“Shelter The Animation” introduces with the backstory, “Rin, 17-year-old girl lives inside a futuristic simulator in infinite, beautiful loneliness. Each day, she awakens in virtual reality to create a world for herself, yet in real life, Rin’s comatose body floats through the universe, forever trapped inside a virtual simulation she will never wake up from…” Rin goes in search of her history and the reason of why she is in the coma situation through the virtual reality and finds out what ‘shelter’ actually means for her. The music clip takes you to a six minutes of mesmerizing trip to the border between the real and virtual through the innocent eyes of Rin. With the new cultural sensation of VR now in our hands, “Shelter The Animation” tells with beauty of happiness and loneliness of individuals in the near future.
The story was written and produced by Porter Robinson himself with the collaboration of A-1 Pictures, well-known for the hit Anime series like “Sword Art Online,” “The Blue Exorcist,” “WORKING!!!” and “Silver Spoon.” For the studio, this was the very first time in creating animated music video for foreign artist. The other staff for this music clip project included the well-known names such as character designer, Mami Kawano (IDOL M@STER Cinderella Girls) and the Art work is run by Yusuke Takeda (Ghost in the Shell Stand Alone Complex) and the voice actor for Rin was played by Sachika Misawa, known for her role as Kuroyukihime from the series “Accel World.” The talented animators and animation professionals gathered for creating this music clip as well as Porter Robinson visited Japan six times in one year for the meeting as well. The passion in making “The Shelter Animation” have transcended the boarders and made two cultures together in to harmony.
“Shelter The Animation” was first released on the MODI big vision in Shibuya at 10 PM on October 18th, 2016. Although it was a late night on a weekday, many of Porter Robinson fans have gathered at the crossing of Koen Dori in Shibuya for the very first viewing. The number of people who was there at the crossing showed how much of the fans have waited for this day of the release.
Porter Robinson is not only well-known for his success as a DJ and producer through the recent popularity of electronic dance music, but he is also well-known for his passion to Japan’s otaku culture, especially of Anime. He has started to become interested in music was through the tracks of Konami’s popular arcade game, “Dance Dance Revolution” and incorporated Hatsune Miku as vocal for the track “Sad Machine” in his first album “Worlds,” released in 2014.
Also from the album, “Worlds,” the music video for track “Lionhearted” have starred Asian girls in “kawaii” fashion being rebellious and attacking the city with different types of weapons along with Porter himself.
Because of his popularity of being an “otaku” electronic artist, he also has many Japanese fans not only from the club district, but also from the otaku field as well.
Currently, Porter Robinson is on a “Shelter Live Tour” through North America with Madeon.
Related links
“Shelter The Animation” Homepage: http://sheltertheanimation.com/
“Shelter Live Tour” Homepage: https://shelterlivetour.com/
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