Winner of HKT48 Dress-up 48 Halloween Campaign Announced!

| Idol | Posted
Winner of HKT48 Dress-up 48 Halloween Campaign Announced!

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As we introduced before, HKT48 started a project to upload videos of themselves in their costumes that shows them pleading for sweets in collaboration with Lotte, a Japanese sweets producing company. The video in on “Lotte X HKT48 Dress-up 48” campaign website. HKT48 members dressed up as a kindergarten student, nurse, witch,bunny girl, devil, and Lolita, took selfie videos of them asking for sweets. The audience will subscribe to the member who made them want to give the sweets.

Finally the result was announced, and turned out Serina Kumazawa won the first prize!  Serina appear in Lotte’s posters in Shibuya Station from October 27 to November 2, and in Tenjin Station in Fukuoka from October 29 to November29.


Serina has been eager to be a fashion leader of HKT48 because of her passion for fashion. In this campaign, she dressed in a stray cat with cat make-up on face and pumpkin hat.The posters will appear in 4 types:Witch, Devil, Mummy, and Pumpkin. Her interview video is on YouTube, so please check it out too.

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LOTTE X HKT48 Official Website :

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Related Artists : HKT48

Been working in girls’ fashion magazines for a long time and am now the chief editor of Tokyo Girls’ Update. I have more expertise in Japanese teen fashion than anyone else (probably)! I’m a huge fan of the Revolutionary Girl Utena and Bakemonogatari animes.

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