Get Your Taste of Japanese Tradition at “Nihonbashiya Chobe”, the Birthplace of Edo Culture!

Get Your Taste of Japanese Tradition at “Nihonbashiya Chobe”, the Birthplace of Edo Culture!
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There’s the saying that “All roads lead to Rome”, but in Japan, you could probably say “All roads lead to Nihonbashi”. Nihonbashi is the most famous bridge in Japan and was made at the same time as the Edo Bakufu (Shogunate) was established. It was the center of Edo, so essentially the center of Japan, and was given the name “Nihonbashi” because of this. Nihonbashi is not only the name used for the bridge, but also for the area in which the bridge is located, and is considered to be the birthplace of culture in Japan to this very day.

Our girls Kumiko Funayama, Ai Matsumoto and Hikari Shiina visited a sweets store known as “Nihonbashiya Chobe”, which is practically right around the corner from Nihonbashi.


Here, you can experience all four seasons of Japan with their famous “Nihonbashi monaka” and “Tenka taihei” manju (steamed yeast bun with various fillings) that are only available during certain seasons.



Our girls visited in August so the shop window was filled with the very cool-looking “Kingyo sukui” (gold fish scooping) sweet. The interior of the shop was very cute too, having been decorated with gold fish. For more details on “kingyo sukui” please be sure to check out our other article “ART AQUARIUM 2015”.

The product looks just like this.


The outside design of the “kingyo sukui” sweet was themed around the concept of a gold fish swimming in a fish tank.


The day our girls visited they received some special treatment as they had the chance to sample some of this adorable-looking sweet. The sweet they all tried was lemon-flavoured jelly and the girls gobbled their samples up soon after receiving them.


“Kingyo sukui” is a product limited to summer, but the sweet our girls tasted was very much suited to the season of Autumn. In this season you can also enjoy chestnut and persimmon-flavoured sweets too. Why not take the time to enjoy some of Japan’s finest souvenir sweets? We sure hope you do!

Photo by kobadog
Translated by Cheryl Coyle

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Nihonbashiya Chobe
Address : 1-6-2 Muromachi, Nihonbashi, Chuo-ku, Tokyo
Nearest Station : Nihonbashi
TEL : 03-3242-3030



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