Engrish in Japan : The Name of Shops and Brands

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Engrish in Japan : The Name of Shops and Brands

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If you have visited Japan, you must have seen some weird and funny “Engrish” words somewhere at least once! Most of them seem to be named without knowing how it must sound like to English speakers, as they must have thought non-Japanese people won’t be customers at the beginning, probably.

We will pick up five popular name of the shops and brands which will make you laugh or feel ashamed for the owners/workers!

1. Creap

What you imagine what it might be from the name? Can you guess what it is?


The answer is…”Creap” is the name of coffee creamer, released in 1961! So long-seller item!  It is said that the brand name was inspired by “Creaming Powder” and shortened to Creap, but it totally sounds like “creep” when you pronounce it. However, actually Japanese people pronounce it as “cu-rii-pu”. Here is a TV commercial for “Creap”.

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Although Japanese people don’t pronounce it as “creep”,  when you read it, you’ll sure to be surprised! Japanese people use Creap at office, hotel, and home as well, as it doesn’t go bad so soon compared to fresh cream.

Creap official site :


EAT ME is fashion brand produced by Tsubasa Masuwaka, who gained popularity as one of the legendary Gyaru of Japan and still has lots of fans as fashion icon.

Tsubasa Masukawa

Tsubasa Masukawa

According to her blog, the concept of the brand is “Otona Girly Closet“. Otona means “adult”, thus the design of EAT ME is cute but also have sexy and matured taste. Although the clothes of EAT ME are cute and sexy, however  “EAT ME” sounds too extreme, doesn’t it? But Tsubasa Masuwaka is really talented producer, indeed. EAT ME has a shop in Harajuku and it is supported by lots of young girls. So many girls love EAT ME! What about you?

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EAT ME official web shop :

3. titty & Co.

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Been working in girls’ fashion magazines for a long time and am now the chief editor of Tokyo Girls’ Update. I have more expertise in Japanese teen fashion than anyone else (probably)! I’m a huge fan of the Revolutionary Girl Utena and Bakemonogatari animes.

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