The venerable Japanese word "kawaii" is not the adjective "cute"; it is just a word used to communicate the state of mind of feeling love for something.
Editor in Chief
Been working in girls’ fashion magazines for a long time and am now the chief editor of Tokyo Girls’ Update. I have more expertise in Japanese teen fashion than anyone else (probably)! I’m a huge fan of the Revolutionary Girl Utena and Bakemonogatari animes.
Writer in Chief
Writer, researcher, photographer, foodie, KSDD
Born in 1972, Akimasa Munekata is a music critic who has written for MUSIC MAGAZINE and Record Collectors for rock in Japan after HAPPY END, pop, the flow of western rock and pop after Beach Boys, world music, and folk music. Recently, he has hopped on the bandwagon and begun writing about idols as well.
Born in 1980. Idol writer. His works (includes joint works) : "Group Idol Shinka-ron" "AKB48 Saikou Kousatsu" "Idol Gakkyoku Disc Guide" and so on. Worked as a main adviser for "Media/Idol Museum" exhibition organized by Saitama prefecture. Manager of the idol contents website "IDOL NEWSING".
Editor/Writer – Co-author (with Shinshi Okajima) of “Group Idol Shinkaron” (Evolutionary Theory of Idol Groups), one of the first books to analyze the “Idol Warring States Period” (popular media term for the current idol boom in Japan). Author of the book “Idol no iru Kurashi”(Living With Idols), a collection of interviews talking about idols from the perspective of idol fans.
A producer of website "TOKYO IDOL NET", which "photography" and "idol" is its concept. He also writes for Tokyo Idol Project, and so on.
I am the Chief Idol Officer of Tokyo Girls Update, known as "Hiroro Ojisan" who loves Maachan. I produce the MV, art works, promotions, and tie-in campaign of idol groups such as "Team Syachihoko" and "Negicco". Please contact me if you know any "hanare-me" (wide-set eyed) idols.
After working at an idol in Japan, Julie Watai moved by herself to Italy, publishing SAMURAI GIRL in 2006 while working as a photographer for Italian publishing company DRAGO&ARTS. She quickly became an international Japanese pop culture figure, gaining a large following. After returning to Japan, she continued her work as a photographer, along with developing electronics as a hobby and iPhone apps, and has been remarkably successful as part of the Akiba-style geek culture, too.
A fashion victim who is doing her undergraduate studies in Japan. I came Japan because I wanted to be a gyaru and am still loving the Japanese Kawaii fashion very much!! What I love about Japan : pink items, desserts and interior design <3
Writer and blogger focused on Japanese music, admin and founder of the websites Land of Rising Sound and Perfume Disco Blog. I love everything related to Japan and its culture, and I'm planning to move to Tokyo soon. Feel free to contact me!
Writer, Book Reviewer. Having the degree of MA. (Japanese Literature) I love Japanese Girl's Popular Music, such as YUKI, Chara, Makoto Kawamoto, and Seiko Oomori.
Challenges on model, music, illustration, but she always feels that she's just a beginner in every genres and became negative all the time! Trying to be a top Menhealer & model writer in Japan! Also, works as a staff of ekoms and her skill of sales is quite high. Twitter : @para428
I like considering various things and I'm always looking for something new. There are many new things I don't still know in this world. An encounter with new things always makes me excited. I start my journey which finds something new from this site. Finally, I want to find my original life-style.
Grad student in Tokyo. Born in Tokyo, raised in New York, studied in London. My interests lies in Tokyo's urban street cultures and girls cultures,rock music, fashion and manga. Just livin' it up :)
Growing up in Akihabara culture, ykmk became an otaku covering idol, anime, and pop music.
Uni student. Grew up in Chicago. Always seeking ways to escape to the 2 or 2.5 dimensional world.
I am an idle lover college student. 48 groups, Helloproject, Momoiro Clover Z... ultimate DD. Also, self-proclaimed "hobbies Girl" because of baseball and anime fan, too .
nori: is a fan of Ayaka Sasaki (A-rin) of Momoiro Clover Z since the first glance of her IDOL performance on YouTube in 2011. Hoping to be of some help them in becoming world-famous group, and world-famous "A-rin"!
A university student who loves literature and art. On weekdays I usually take part in works something related with Manga's promotion and designs. On weekends I spend my time with drawing illustrations or visiting some exhibitions. I love cities of Harajuku and Ikebukuro in Tokyo and Barcelona in Spain. I hope to live in Edinburgh in some day.
Born in Sydney, raised in Tokyo, fan of Hello! Project idols and loves kawaii culture.
I am an anime otaku who still believes in fairy tales:3 Came back from the states and now studies English as my major at university in Tokyo.
English teacher by day, idol wota and subculture explorer by night. Specializes in danso groups; also weak to dyed hair, short hair and atypical idols. Sometimes a 2D nerd, always an animal otaku. Let's go exploring!
An overseas 46/48 fan who used to translate under the name of bilingual48. Can also be found at Nogizaka46 handshakes once every 2-3 months near Karin Ito’s lane – just look for the guy with purple sunglasses. Also, apparently I look like Akimoto-sensei, especially when wearing a suit.
Just a tinyredman living in the tiny red dot.
I'm BANDGAL:)I'm always in mosh pit.Especially,I’m crazy about ROCK,HEAVY METAL and VISUAL-KEI.
A web producer who passionately loves Sake, Cosplay, and Idols.
I lost my way in life due to the hiatus of Berryz Kobo.