On the subject of Japanese magazine culture and girls’ culture, there’s one magazine that can’t b...
Tagged : kawaii 2.0
Finally, we’ve arrived at the moment where we can begin writing about the moment when “kawaii” cu...
How exactly did the concept of “kawaii” come about? Last volume we searched for its origins. Appa...
Where did “kawaii” originate from? During the last piece I wrote about the need to update the con...
Right now Japanese “kawaii” (“cuteness”) is changing. Rather, it has already changed. Or, what sh...