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Eye-size Don’t Matter No More? Unraveling How Current Japanese Young Women Shifted Their Beauty Pursuit

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Eye-size Don’t Matter No More? Unraveling How Current Japanese Young Women Shifted Their Beauty Pursuit

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It seems as though we now live in the world to have the choices to be what we want to be. With so many medias around us, we now have the choices to be what we would look the best for each individuals. Previously, I have written about the article on TGU about how the black hair is becoming more popular than the old time of hair bleaching. (Back to Black! Black-Hair Boom Reviving Among Girls in Japan: http://tokyogirlsupdate.com/black-hair-boom-revival-20150545604.html) Many of the actress, model or television personality newcomers are having their style more natural, to accentuate the Japanese natural beauty. This has become a change from the past trends of trying to make your eyes bigger with bleaching their hair. Here, I would go more in to the case of “eye-size” and why this standard has been changing.

Bigger the eyes, the cuter you are! – 90’s to 2000’s

In the mid-1990’s to early 2000’s was the golden age of “gyaru” culture, when Namie Amuro, and Ayumi Hamasaki, and Kumi Koda were the charismatic fashionistas of the Japanese teenage girls at that time. Their main style of brown or blonde hair, big and round eyes, were the main aspects that those teenage girls admired to be. Because of that, many of the girls have made some innovations to make that happen, to how to make-up to the cosmetic tools itself. Because of that, there are more black eye-liners that can draw thin to thick eye-lines, to eye-puchi, to make your eyelid double.

Ayumi Hamasaki

Ayumi Hamasaki

www.amazon.co.jp

Namie Amuro

Namie Amuro

www.music-bazaar.com

Because of these J-pop divas, Ayu or Amuro-chan’s iconic image of having a big, round eyes, that has become one of the main aspects of being “beautiful” for females. Many of the voices from the young males at the time also emphasized for girl having a “big, round eyes,” to be an ideal girlfriend. Because of that, many of the girls volumize or “moru” their eye-makeup to make their eyes look bigger and bigger.

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Author
Satsuki
Satsuki

Grad student in Tokyo. Born in Tokyo, raised in New York, studied in London. My interests lies in Tokyo's urban street cultures and girls cultures,rock music, fashion and manga. Just livin' it up :)

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