TokyoGirls'Update

Fashion Evolution: FIG&VIPER x Pokémon Autumn 2014 Collection

Fashion Evolution: FIG&VIPER x Pokémon Autumn 2014 Collection

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Pokémon, the Japanese media franchise that took the world by storm, and Pokémon’s official shop “Pokémon Center” has collaborated with one of the Tokyo fashion icon Alisa Ueno’s brand FIG&VIPER!
日本のみならず世界中で大人気の「ポケモン」。そんな「ポケモン」のオフィシャルショップ「ポケモンセンター」が、東京のファッションアイコンのひとりでもある植野有砂がプロデュースするブランド、FIG&VIPERとコラボ!

To read the Tokyo Girls Update exclusive interview with Alisa Ueno where she spoke with us about wanting to spread Tokyo culture abroad more widely, click here:
http://tokyogirlsupdate.com/featured/interview-alisa-ueno.html

前回Tokyo Girls Updateが行ったインタビューで、
http://tokyogirlsupdate.com/featured/interview-alisa-ueno.html
TOKYOカルチャーをもっと海外に発信していきたい、と語っていた植野有砂。

By collaborating with Pokémon, which is synonymous with Japanese popular culture, Ueno wanted to take on the challenge of creating a new trend. Also, as with millions of others all over the world, Ueno loved Pokémon from a very young age (the first Pokémon game was released in 1996), so this was a dream come true collaboration for her. These are no ordinary Pokémon T-shirts though, featuring crop tops and sleeveless shirts in the collection, the designs remain true to the FIG&VIPER that is at the forefront of the Neo Gyaru movement.
日本ポップカルチャーの代表であり、「ポケモン」のオフィシャルショップである「ポケモンセンター」とコラボすることで、新しい形のトレンドを生み出す事に挑戦。また彼女自信も、幼い頃から「ポケモン」が大好きだったということで、まさに夢のコレボレーションだそう。ただのプリントTシャツではなく、クロップト丈だったり、首つまりだったり……デザインもちゃんとイケてるのが、さすがFIG&VIPER! 

The Pokémon collection is scheduled to be on sale at Pokémon Centers and FIG&VIPER shops throughout Japan for the first half of September, so definitely check them out if you are in Japan at that time.
ちなみに商品は、全て9月上旬から、全国の「ポケモンセンター」とFIG&VIPERの各ショップにて発売予定。日本に訪れる際は、ぜひチェックしてみて!

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(All Tax Included./価格は全て税込み表示

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 © 2014 Pokémon. © 1995-2014 Nintendo/Creatures Inc./GAME FREAK inc.

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TokyoGirls'Update

We bring the latest news of Japanese girls' culture from Japan to all over the world! Here are hot topics about KyaryPamyuPamyu, AKB48, Hello!Project, and other cute Jpop artists. Everybody wanna be KAWAii, and wotaku in whole world, cheeeeeeeer UP!

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